Demo build · Dinghy-class · built in under a day
Maple Lane Studio
Full disclosure first: Maple Lane Studio is a fictional business (our demo client). We built its site to show exactly what a Dinghy build includes, and then ran it through the same SEO process our Compass clients get. Everything below is real work you can inspect.
What the build included
- Three pages (home, services, contact) designed and live in under a day
- Custom design in the client's brand: warm paper, ink linework, no template look
- Mobile-responsive, fast-loading, hosted with SSL
- Then: keyword research, page-by-page metadata rewrites, and LocalBusiness structured data via our SEO process, reviewed by a person before anything shipped
The SEO pass, before and after
The site launched with deliberately weak SEO (the way most small business sites actually look) and our process fixed it. Real changes, verifiable in the page source:
| Field | Before | After |
|---|---|---|
| Homepage title tag | Home | Maple Lane Studio | Graphic Design & Branding in Guelph, Ontario |
| Homepage heading | Welcome to our website | Graphic Design & Branding for Guelph Small Businesses |
| Homepage description | (none) | Guelph-based graphic design studio helping small businesses with branding, web design, and print… |
| Services title tag | Services | Branding, Web Design & Print Services | Maple Lane Studio, Guelph |
| Contact description | “Contact page.” | Get in touch with Maple Lane Studio for branding, web design, or print work… |
| Structured data | (none) | LocalBusiness schema: services, Guelph + GTA service area |
Details we couldn't verify (phone, address, hours) were left as placeholders rather than invented. That's the same honesty rule every real client gets.
Want one of these with your name on it?
A Dinghy build is $995, or $796 with any operations plan. Bigger vessels available.