Subject: Bellwood & Ash: July 2026 financial summary
Hi Maya,
Here's your July summary, a good month: revenue up across all three channels, materials holding steady, and nothing unusual in the books.
July 2026 profit & loss (CAD)
| Online store sales | $18,420.00 |
|---|---|
| Wholesale orders | $6,180.00 |
| Market stall | $2,240.00 |
| Gross revenue | $26,840.00 |
| Less: returns and refunds | −$310.00 |
| Net revenue | $26,530.00 |
| Wax, wicks and fragrance | $6,940.00 |
| Vessels and packaging | $1,180.00 |
| Outbound shipping | $1,640.00 |
| Total cost of goods sold | $9,760.00 |
| Gross profit (63.2%) | $16,770.00 |
| Studio rent | $1,450.00 |
| Utilities | $310.00 |
| Insurance | $185.00 |
| Software / cloud | $242.00 |
| Advertising | $890.00 |
| Contract pouring help | $1,320.00 |
| Market fees | $420.00 |
| Other expenses | $268.00 |
| Total operating expenses | $5,085.00 |
| Net profit | $11,685.00 |
What changed (in this sample)
In this sample month, net revenue was up about 11% from June ($23,900 → $26,530). Most of the increase came from wholesale, which nearly doubled on two new stockist orders, so it is worth knowing whether those repeat before treating it as the new normal. Cost of goods held at 36.8% of net revenue, essentially flat, which means the extra volume did not cost more per unit to make. Operating expenses rose 5% ($4,840 → $5,085), all of it advertising. Net profit climbed roughly 14% to $11,685.00.
Two items we flagged in this sample
- A $250 charge (July 16) had no description. We've parked it under Other Expenses. Reply with what it was and we'll categorize it properly.
- An unlabelled $400 e-transfer (July 24): same treatment, same ask. If it was the Fergus potter, it belongs in vessels rather than in operating expenses, and that moves your gross margin.
This report uses CRA-aware formatting and is prepared for management use; please share it with your accountant for formal review.
Questions welcome. Just reply.
Vela Works Canada